Pervasive deploys integration solution for Eloqua

BANGALORE: Pervasive

Software Inc. today announced the successful deployment of an event-driven,

embedded integration solution for Eloqua Corporation, supplier of automated

demand generation software for business-to-business marketers.

Pervasive Business Integrator built on open and transparent XML-based

metadata repository, provides the integration platform for Eloqua's marketing

conversion suite.

The solution gives Eloqua the flexibility to manage and update the

integration processes for its customers.

Eloqua's conversion suite platform is a software-as-a-service (SaaS)

solution that helps marketers execute, automate and measure advanced,

multi-channel business-to-business marketing programs. The innovative customer

relationship management (CRM) integration solution gives Eloqua a key

competitive advantage in implementing rapid, repeatable solutions for customers'

CRM systems, whether hosted or on-premises.

This integration enables clients to deploy 'closed-loop' marketing

processes that improve marketing effectiveness, visibility and accountability.

Steven Woods, chief technology officer and co-founder of Eloqua, said, “Pervasive's

tool has allowed Eloqua to focus on our key value proposition without having to

develop custom code, so that we can bring up new customers with complete CRM

integration in a fraction of the time formerly required.”

Using Pervasive Business Integrator, Eloqua mapped NetSimplicity's business

rules to the integration framework in one day, a process that previously

required weeks of effort.

John Stockton, director of marketing, NetSimplicity, said, “For

NetSimplicity, integration between Eloqua Conversion Suite and SalesLogix CRM is

absolutely critical to keeping our marketing and sales teams on the same page.”

“Pervasive's integration engine helps ensure that marketers are held

accountable for the revenue they drive, and that sales reps are using critical

prospect activity data to quickly and effectively close deals,” he added.

© CyberMedia News