Personalized merchandise portal launched

BANGALORE, INDIA: Myntra.com, an online personalized merchandise portal, was launched on Friday.

This is an online platform for on-demand unique and creative merchandise where one can personalize almost anything.

Myntra.com specializes in providing a one of its kind service in India where users can create their own product using their photographs, designs, text captions, or by picking from Myntra’s large database of designs.

It currently has 12,000 designs posted by a few thousand designers. The company provides an integration platform that allows third party websites to also offer customization at their portals.

Myntra.com also acts as a marketplace for all creative people who can upload their designs on the website and earn a 10 per cent royalty every time their design sells.