BANGALORE: PentaMedia Graphics Ltd. has entered into a 50:50 joint venture
agreement with US-based 3dMaxMedia, to create high-end digital entertainment
content using cutting-edge tools for internet, cinema and TV media. The company
will be based in India and the US and its first project will be bringing two
famous Indian movie stars of yesteryears Raj Kapoor and MGR alive through
digital animation and photo-realistic 3D graphics.
3dMaxMedia president and chief executive officer Srini Vasan said that, for
the first time there is such a concept of combining legendary virtual artistes
with famous live artistes for a duration of 90 minutes. The movie will be in
Hindi and Tamil and a family entertainer of action and fun. The English version
of the film will be released through the Internet. The film is currently in the
pre-production stage and would be directed and scripted by entertainment
veterans of international repute. He said it was a technical challenge and can
be termed digital interactive cinema where the users can make choices about the
backgrounds or the type of endings.
Hewlett-Packard will be providing the technology platform and the film would
be ready in nine months with the help of a 100- member animation team. The
path-breaking digital technology to be created by the JV will enable viewers to
watch the movies in theatres as well as over the broadband Internet. The movie
production will be backed by relevant experts from Hollywood and professors from
MIT and Stanford University.