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Paytm and Amadeus Forge Strategic Alliance to Revolutionize Travel through AI

One97 Communications Limited (OCL) which owns the brand Paytm has announced a partnership with global travel technology company Amadeus.

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CIOL Bureau
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Paytm

One97 Communications Limited (OCL) which owns the brand Paytm has announced a partnership with global travel technology company Amadeus. Under this collaboration, for the next three years, the company will integrate Amadeus's expansive travel platform, enhancing the travelers’ experience from search to booking, and finally to payment. This partnership brings together Paytm's extensive user base and Amadeus's expertise to provide travelers with a more seamless and efficient booking experience.

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Paytm is one of the leading online travel aggregators in the country and this partnership with Amadeus will further solidify its position as the premier travel provider in India. Leveraging Amadeus advanced automation and New Distribution Capability (NDC) technologies will enable Paytm to secure precise results and establish a consistent and robust travel shopping ecosystem. Paytm will deliver hyper-personalized recommendations and dynamic pricing to offer a world-class experience to its users powered by Amadeus. 

With Amadeus APIs, Paytm users will gain access to a vast inventory of global flight options, making it easier for them to find the best deals and book flights to destinations around the world, all within the Paytm app. This single API will provide users with seamless access to diverse travel content, including Global Distribution Systems (GDS), Low-Cost Carriers (LCC), hotels, and more. This collaboration also paves the way for Paytm to offer a unified PNR solution in partnership with Indian national carriers.

Paytm's integration with Amadeus APIs ensures that travelers have access to a diverse range of payment options, including the convenience of UPI, the flexibility of the Paytm Wallet and Postpaid, and the assurance of a safe and secure payment gateway. This comprehensive suite of payment choices guarantees that users can complete their transactions with ease and confidence, all within the trusted Paytm ecosystem.

Vikash Jalan, Chief Business Officer, Paytm Travel said, "As India’s leading travel platforms, we have been constantly bringing innovations to ensure the best travel experience for our users. Our brand reach and simplified product have empowered users with the best travel solutions. The synergy between Paytm and Amadeus aligns perfectly with our vision to further upgrade the customer experience. It will automate user travel operations by enhancing efficiency and scalability by leveraging cutting-edge technology."

Ramona Bohwongprasert, Senior Vice President-India Subcontinent & Southeast Asia, APAC Inside Sales & Startups, Amadeus, said, "At Amadeus, we understand that in today's ever-changing landscape, travelers expect more than just technological solutions; they demand reliable access to travel systems and simplified processes like ticketing and rebooking. Maintaining consistent and reliable access to these systems is paramount in a world where disruptions can impact travelers at any moment. Our deep understanding of these unique requirements has led us to collaborate with Paytm and provide them with next-generation, industry-specific, and fully integrated solutions. These solutions address their operational needs, instill confidence in travelers, and empower them to expand their businesses across geographies."