PayMate, Sify make shopping a breeze

MUMBAI, INDIA: PayMate India Pvt. Ltd has tied up with Sify Ltd and made GiftMate vouchers available to customers through 3,000 Sify iWays without sharing their credit card details from over 3,000 online and 8,000 retail merchants that PayMate has partnered with.

GiftMate, a revolutionary new Mobile Gift voucher offers the flexibility and choices that are not available with traditional vouchers. The unique features of this product allow customers to use them in varying denominations and on multiple visits at any of PayMate’s merchant partners, both online and offline. Sify iWay customers can now shop for anything from electronics, apparels and even book flight and movie tickets with their PayMate vouchers. Moreover, they can also send a GiftMate voucher via SMS to their family and friends.

Ajay Adiseshann, Founder & Managing Director, PayMate India, said: “GiftMate has seen immense success online, with lacs of customers buying and using them. The PayMate and Sify partnership enables the un-carded online users and those reluctant to use cards online, to transact online. This would definitely give a fillip to e-commerce in the country, since only 10 percent of online users actually transact online. Sify’s iWays are spread across 180 cities in the country, enhancing the value proposition to millions of potential e-commerce users.”

Naresh Ajwani, President- Consumer Infrastructure and Operations, Sify, added: “Sify iWays, soon to be re-launched as e-Ports, offer a range of online services such as ticketing, bill payments and shopping in addition to Internet access, online games and international voice calls over the Internet. Our intention is to make them the most convenient place for a host of online services that will make life simpler and add to the quality of life of users. The partnership with PayMate meets this objective by making it even easier for users to pay for the purchase of goods and services online.”