Panasonic eyes Rs 1,200 crore in two months

NEW DELHI, INDIA: With festive season round the corner, Japanese electronics giant Panasonic is buoyant. The company is optimistic about garnering Rs 1,200 crore in two months.

The electronics major has come out with exciting offers that will be valid from October 5 to November 18. Flamboyant Dia Mirza, as Eco Ideas ambassador, has added charm to its nationwide brand campaign.

Mirza kicked off the campaign, 'Celebratios of Life.' Panasonic is also launching new TV commercial, featuring her from October 5.

Panasonic India (CPD) MD Manish Sharma said that despite economic challenges impacting consumer sentiments, Panasonic maintained vibrancy. "We are doubling the sales of our air conditioners which are the highest contributor to our revenues," he added.

Flat panel display with innovative features, Sharma said, is also one of the key sales drivers. The company is focusing on developing India-specific applications. It's also banking on IPTV as core to its TV portfolio.

Sharma also said that though the rupee has depreciated by over 20 per cent during one year, they won't increase price during this festival season. "The new offers will uplift the consumers' buying patterns," he added.

The electronics major is giving out attractive hampers with the purchase of consumer durable products. In addition, it is offering Bollywood Hungama voucher worth Rs 10,000 on every Smart VIERA 3D purchase and free download of 2,000 songs and 3 months of live streaming.

The offer, company said, is to select VIERA TV models wherein consumers can get all-in-one printers. It has also come up with a scheme for Lumix digital cameras. Consumers can avail 4GB SD card, carry pouch and 3-year warranty and an additional battery with select models.

Panasonic is also setting up manufacturing facility in Jhajjar in Haryana at Rs 1,000 crore. This plant will be operational by December, said Panasonic India President Daizo Ito.

Ito said that India is an important destination for Panasonic globally. "We serve Africa, Middle-East from India," he added. The company officials informed that they are expecting to get Rs 1,200 crore during October and November.