OYO launches 'Sunrise Check-in' to assure check-in starts from 6 AM

Whether we are on vacation or out for work, strict schedules for hotel check-in times is always one of the biggest pain-points.

However, OYOs 'Sunrise Check-in' - a first-of-its-kind initiative aims to create sharp disruption in the prevalent hotel check-in norm - usually 12 noon.

OYO, India's largest branded network of hotels, has launched a much-needed solution - 'Sunrise Check-in - assuring early check-in up to 7 days prior to booking.

This facility, available in 2000 hotels across 160 cities, is being offered free of cost in many OYOs, and at a nominal charge in others. With this launch, OYO has become the first hotel brand in the world to offer guaranteed early check-in to guests.

OYO's Sunrise check-in is now available both on its website and mobile app. Customers can easily identify, select and book hotels that offer confirmed early check-in. In addition, guests can also modify their existing booking and secure an early check-in.

With assured early check-in starting from 6 AM, there will be a very nominal fee (average 20 percent of room rate) in case of paid early check-in feature.

Sunrise check-in service is delivered via the OYO Partners system where hotels update days where they can offer early check-in and millions of users receive this update on a real-time basis.

Ritesh Agarwal, Founder & CEO, OYO, said, "With Sunrise check-in travelers can plan their mode of travel, duration and trip-itinerary in a better way, without being constrained by the check-in time. We expect an enthusiastic response to this feature and early indications show that nearly 20 percent of bookings post-launch are availing this service."

OYO has also introduced a 'relationship mode' in its app enabling guests to discover couple-friendly OYO hotels.