Outsourcing Indian TV monitoring needs

MUMBAI, INDIA: Esha News Monitoring Services Pvt Ltd, the largest television news monitoring agency in India has launched a Web page service, a service where television reports and clips can be accessed from your desktop 24X7 through Esha News website.

Esha News provides special packages to the multinational corporations and their corporate communication departments. The team need not worry about making multiple copies of the clips, since the clips are stored on the server for over 30 days with each corporation having its own individual webpage and webspace with unique logins for each client.

R.S. Iyer, CEO, Esha Broadcast Monitoring, stated: "Multinational corporations can keep a check on their Indian operations as well as competition as to how they faring in their marketing and public relations activities. In this information age, timely information has become most critical for these multinational corporations. We have struck a balance by using the contemporary EFP technology for automation of television recording & monitoring and providing server space for the growing need of monitoring reputation on television."

Television Monitoring Intelligence Report, has the power to convert the information to knowledge which very easy to understand on a monthly basis. The CEO can know exactly within minutes about the outcome of the PR initiatives in terms of total number of clips with the exact duration and the advertisement equivalent of the coverage. The report also highlights total channels that have aired the story and airtime given to a company, chronologically. An unbiased report from a third party agency provides you with critical information with the tone of the news clips.