OTI receives purchase orders of more than $1 million for easyfuel plus from customers

ROSH PINA, ISRAEL: OTI Africa, a global VAR of petroleum products and wholly owned subsidiary of On Track Innovations Ltd., recently received initial purchase orders for its easyfuel plus solution from customers, including a major global supply chain customer valued at more than $1 million.

The orders follow a successful pilot deployment of the easyfuel plus solution in the Middle East. The major deployment will be in a new country for easyfuel, bringing the total number of countries where easyfuel is being used to 43. The solution includes OTI's packaged mobile bowser and home base offerings.

"The follow-on orders reflect the continued adoption of our vehicle fueling solutions and the increasing global demand for refueling automation and control:" said Charlotte Hambly-Nuss, MD of OTI Africa. "In fact, with this order, easyfuel will have been deployed in 10 new countries this year, resulting in a 100 percentage year over year increase in sales of our mobile bowser and home base packaged offerings."

OTI Africa's success has been driven by its suite of packaged proprietary solutions and third-party components that address the full spectrum of the vehicle fueling process, including OTI's patented automation and AVI technologies.

After the global economic downturn resulted in a 'capex light' approach by many oil companies in 2010, OTI Africa positioned itself as a VAR of pump controllers and as a solutions integrator, enabling it to offer customers fit for purpose cost effective automation solutions.

This unique approach facilitates the implementation of the easyfuel plus solution at the outset of a project or as part of a scalable offering.

"Our decision to integrate system components for a complete end-to-end solution has enabled us to address a much broader range of market opportunities;" added Hambly-Nuss. "We are encouraged by the demand for our cost effective and scalable solutions that is reflected in our operational and sales momentum."

OTI is working diligently to build on its momentum with a widening pipeline of growth opportunities, including within its existing customer and partner relationships.

"As global demand for vehicle fueling technologies builds:" commented Hambly-Nuss, "we are strongly positioned with industry-leading solutions and a marquee customer base, which are key factors for expanding our market share and penetrating new countries."

"We are very pleased with the growth demonstrated by OTI Africa;" commented Ofer Tziperman, CEO of OTI. "Moving forward, we consider this subsidiary as an important growth engine for the OTI group. This is yet another perfect example of how the OTI's contactless and NFC technology can create and serve new innovative vertical payment products and solutions."

OTI's integrated packaged solution includes automatic tank gauging equipment which enables home base customers to reconcile fuel usage through the easyfuel plus solution.

OTI Africa has developed a unique process to facilitate volume reconciliation for the mobile bowsers. By ensuring connectivity from its Cape Town operations in South Africa to the systems deployed in the field, OTI Africa is able to extend its offerings to include site monitoring services and a comprehensive set of web-based fuel management reporting tools.

Customers can also subscribe to OTI Africa's bureau service, which enables customers to manage their fleet fuel costs by exception.