OPPO Mobiles expands operations in the India market

MUMBAI, INDIA: OPPO India, a leading global technology brand with presence in North America, Europe and Asia has announced plans for an aggressive service network expansion in India with a target of over 200 service centres in the next one year.

OPPO currently retails in 12 major cities - New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad, Ahmedabad, Jaipur, Chandigarh, Ludhiana, Kolkata, Pune and Lucknow. Recently OPPO launched its 3G-enabled budget smartphone OPPO Joy in the India Market, targeting the young generation and first-time smartphone users.

Available at a price of Rs.8,990, the new full-touch OPPO Joy comes with a sleek exquisite look, ColorOS (based on Android4.2), dual-SIM capabilities and a unique feature called Hotknot. Hotknot not only enables faster, limitless transmission but secure file sharing as well. This impressive technology takes low power consumption and offers fast transmission speed at zero cost. OPPO

The OPPO Joy features a 4.0 WVGA HD screen that is super sensitive, which makes operating with your long fingernails or wet hands easy and free, even when you wear gloves. The device has a 3-megapixel rear plus 0.3-megapixel front（Fill light) camera, power-packed 1.3GHz dual-core, a 4GB user memory, a microSD slot.

With ColorOS, the OPPO Joy can easily offer users the ultra-operating experience as on the flagship devices of the brand. Users would be able to define their own gestures for waking up the device, music and shooting features, and other features on the phone. The OPPO Joy also comes with O-Cloud. It not only gives the user 5G cloud storage space for free but, also easy access to upload and download their stored pictures, music, videos and other content anytime on their OPPO smartphones and computers. OPPO Joy also enables unique features like Photo album cloud storage, Backup of contacts and SMS messages, Find your phone mode and extra security of phone data as well.

According to Tom Lu, CEO, OPPO India: "Industry reports predict that India is poised to emerge as the third largest smartphone market in the world by 2017 with a major proportion of the buyers being new users. There is a scarcity of affordable smartphones with high-end features in India. The new OPPO Joy will go a long way in bridging this gap and making more and more people enjoy the feeling of possessing a smartphone in the true sense. For the new users, smartphones are like new toys, what really matters is quality as well as availability. Customers always come first during our business operation. This is why we are bringing OPPO Joy to local market, as well as why we target to an aggressive service network expansion, the latter would be one major step ensuring customers of our commitment to better serve them, and is one stepping stone to take forward our plan of achieving global growth targets."