OpenText announces strategic partnership with ExactTarget

WATERLOO, CANADA: OpenText™ has partnered with ExactTarget to develop and sell an integrated solution that will speed the flow of rich media to digital marketers for use in their omni-channel campaigns.

Leveraging ExactTarget's industry-leading digital marketing platform and OpenText Digital Asset Management, part of the OpenText Customer Experience Management (CEM) suite, the offering will help solve a critical bottleneck for enterprises looking to deliver engaging and personalized experiences across all customer touch points. The new solution is being debuted at ExactTarget's Connections conference in Indianapolis.

According to DigitalAssetManagement.com, a user looks for media 83 times a week, and fails 35 percent of the time. DAM reduces that failure to less than 5 percent. With digital assets such as video, animation, and imagery being increasingly called upon to enhance communication and learning, DAM is becoming an organizational necessity.

Recognized by Forrester as a leader in Digital Asset Management, and noted for its "impressive functionality and emerging CXM strategy, OpenText will combine its media management strengths with ExactTarget's advanced digital marketing capabilities.

Bridging the gap between DAM and digital marketing, the partnership will help enable marketers to maximize time and budget while working to strengthen their brand through personalized communications and omni-channel experiences. The partnership with ExactTarget will support OpenText customers in reaching out to their prospects with creative messaging and a richer email marketing experience in an effort to increase connection and extend online engagement.

ExactTarget customers will benefit from an image library that houses current and relevant rich media with on-demand access to reusable assets. Sophisticated search, taxonomy and retrieval capabilities will enhance the email marketing campaigns ExactTarget customers generate.

"We are pleased to welcome OpenText to ExactTarget's Partner Network," said Ian Murdock, ExactTarget's VP, platform and developer community. "Together with companies like OpenText, ExactTarget is transforming digital marketing, providing marketers around the world with a powerful platform and ecosystem of integrated applications to create customer experiences that build loyalty and drive results."