OpenCar launches first connected car app platform to support developers and integrators

LAS VEGAS, USA: OpenCar Inc., a Seattle-based software company that aims to bridge the gap between automakers and software developers, today announced it has forged a strategic partnership with the Mazda Motor Corp. to launch a new standards-based App platform called OpenCar Connect.

In the Mazda booth at the 2014 International CES, OpenCar will demonstrate a new app development paradigm that empowers software developers to create automotive-grade code for multiple automakers.

"Mazda is serious about innovating drivers' in-car connectivity experience. So we partnered with OpenCar to enable 3rd party developers to create a ground-breaking variety of Apps while promoting the absolute highest level of safety," said Masashi Yamasaki, GM of Electrical & Electronics Development Dept. for Mazda Motor.

"Our collaboration with OpenCar will produce an App platform which Mazda can pre-define our own safety and HMI requirements into and thus enable App developers to create automotive-grade Apps even without expertise about automobiles or safety. We invite 3rd party developers who share Mazda's game-changing spirit to further our vision for safely enhancing drivers' connected lifestyles."

Automakers have put enormous effort into their Connected Car programs with the goal of delivering a safe, seamless experience for their customers. However, it has been challenging to keep pace with the rapidly changing tastes of consumers and constant innovation in the mobile market. Ensuring a safe, uniform experience is a critical design priority for automakers, but this requirement is uncharted territory for most independent App developers.

In order to develop for the automotive market, developers must learn each automaker's standards to meet driving safety requirements and utilize vehicle data.