Online retail giant kalahari.com speeds up market expansion with hybris

MUNICH, GERMANY: Hybris, an SAP company today announced that kalahari.com, an online retailer in South Africa, has selected the hybris commerce suite to power its retail vision forward, strengthen its position as an innovative market leader, and fast-track market growth selling both digital and physical goods via its online stores and marketplaces.

A 2013 survey of online shopping habits by MasterCard Worldwide reveals online retail in South Africa is growing by more than 30 percent annually. As Africa's leading online retailer of electronics, toys, appliances, games and books, kalahari.com will leverage the hybris commerce suite to respond to growth opportunities and further extend its market share in the fast growing South African commerce market.

Alongside delivering the capability to cope with rapidly increasing data and transaction volumes, the hybris commerce suite will enable kalahari.com to respond quickly to changing market or consumer demands while simultaneously reducing site management and development costs.

Moritz Zimmerman, CTO of hybris said: "Retailers like kalahari.com are racing to meet the increasing demands of modern consumers, who are looking to buy both digital and physical goods in one place, and the hybris commerce suite will enable global merchants to meet these objectives by developing and deploying advanced commerce solutions more quickly and through more touchpoints than ever before. We are delighted that hybris will be a key driver in taking kalahari.com to its next growth plane."