Online marketing can get business: study

ANNAPOLIS, US: Leo Vidal Consulting (LVC) of Annapolis, a profitability and financial consulting firm for small businesses in Maryland, recently announced that it has published a report "local Internet marketing: Take the Sniper Approach.", which shows the impact of recent Internet marketing trends on small businesses.

"Google, Yahoo, and Microsoft have advanced into America's small cities and towns. They have radically changed the way small business advertising and marketing will be done from here on." said Leo Vidal, president of LVC.

According to Vidal, over 80 per cent of local market consumers visit the Internet first to get information, and then buy locally. Over 50 per cent of all consumers now don't consult print media at all, but go straight online, said a press release.

"The incredible amount of information online means consumers have become smarter and more demanding, but it also means local businesses without an effective online presence will be left in the dust." said Vidal, ""

Local businesses now have to realize they are playing the Google game, which means they have to worry about where they place on the search engines and for what search terms. "People who think they need a plumber don't enter "plumber" into Google all the time, or even most of the time," added Vidal.

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