One97, Deshosnnati to offer innovative services

NEW DELHI, INDIA: One97 Communications, India’s largest and most widely deployed telecom application platform company, today announced its strategic partnership with Deshosnnati, Marathi daily to develop highly flexible and robust platform for the users to have access to daily alerts of local news and entertainment in Maharashtra.

Banked on the content delivery platform developed by One97, the tie-up will offer services through the SMS providing Deshosnnati a platform to reach its readers in a more personal and interactive manner. The content is highly flexible and can be enhanced from time to time depending upon the need of the customer. In addition to this, the service would be offering real time updates on local Mandi rates giving rural and semi urban consumers.

Speaking on the occasion, Vijay Shekhar Sharma, Managing Director, One97 Communications said: “In today’s era of communication and information flow, consumers want to get updated of news within seconds. We strongly feel that mobile phones are the best medium for it. This strategic partnership with Deshosnnati would assist us in our goal of taking relevant local information like regional news, mandi and bullion rates etc., to our end consumers, which impacts their daily lives. Our constant effort has been to come up with services which would benefit our consumer’s to the fullest and we hope to sustain it in the future as well.”

The consumers would be required to just send a simple SMS to 53030 to avail the services. These services would satisfy the long-standing need of locally relevant information for the consumers while they are on the move.

Prakash Pohare, MD Deshonnati adds: “Deshonnati along with One97 has created a value proposition for consumers in Maharashtra. Mobile phones these days are the best medium to communicate about the happenings around them. We are happy to associate with One97 Communications as our partner and believe the services like this would bring our newspaper closer to the customers.”