NEW DELHI, INDIA: Technology has become crucial for building positive employee experiences and organizations investing in workplace technology are more likely to be successful in the market. A new study by Adobe found that 50 percent of office workers in India rate access to cutting-edge technology at the workplace above perks like food and slick office design.
“In the current Experience Business era, smart organizations are realizing that outstanding customer experiences hinge on their ability to attract the best people. As a result, businesses today are strategically investing in workplace technologies to drive productivity and deliver a compelling experience for employees,” said Abdul Jaleel, Vice President, Employee Experience – India.
The survey was conducted among almost 5,000 office workers from 10 countries across the region (including close to 700 respondents from India) to examined how the roles of people, experiences and machines are evolving and transforming workplaces.
The survey found that 89 percent of employees who rate their companies as above-average business performers also believe their companies are technology-focused (compared to 64 percent for those who say their company is a below-average performer.) To add further, employees of successful businesses are over two times more likely to rate their organization as ‘extremely focused’ on technology, when compared to those who rate their companies as below-average performing businesses.
Respondents in India (91 percent) felt most confident about their organizations’ focus on fostering innovation, while office workers in Hong Kong (75 percent) were most skeptical.
Man vs Machine
Artificial intelligence and machine learning have helped automate an increasing number of work functions that are changing the productivity paradigm. While anxious about the impact of these new technologies on their jobs, 95 percent of office workers in India are optimistic about using Artificial Intelligence to perform mundane tasks.
The survey found that technology is critical to enabling work-life balance for office workers across APAC and India. More than 87 percent of office workers surveyed from India were based in major metropolitan cities, with population of more than 2 million.
These respondents cited crowded public transport and long travel times for short distances as their biggest pain points from working in a big city. They picked 24×7 availability and the ability to work across all their devices, as the most important ways by which technology can accelerate their productivity.