Objectworld strengthens its commitment to Microsoft Partner Ecosystem

OTTAWA: Objectworld Communications Corp, a Microsoft, Gold Certified ISV Partner, and a leading provider of unified communications software for Microsoft Windows platforms in the small and medium-sized business (SMB) market, has announced three new key executive appointments including Martin Suter, former chief executive officer of Cohda Wireless, joining Objectworld as its president.

In his role as president, Suter is responsible for ensuring the company’s alignment with Microsoft and its ecosystem and for the development and execution of Objectworld’s corporate strategy.

Suter has built and led strategic alliance and business development teams for several pre-IPO and publicly traded technology companies, including FastLane Technologies, acquired by Quest Software to establish its presence in the Microsoft ecosystem. Prior to joining Cohda Wireless, Suter was the vice president of business development at MeshNetworks, and played a key role in its acquisition by Motorola.

"Objectworld made a platform bet 3 years ago, consciously choosing Windows over open source, and has delivered a unique solution that gives the IT Pro the ability to manage unified communications from within Active Directory for the first time,” said Suter, president of Objectworld. “With Exchange, SQL, Office, Live Search and Microsoft Dynamics integration, Objectworld is able to drive Microsoft server licenses and CALs, to pre-empt the incursion of Linux-based telephony systems in SMBs, creating a unique revenue opportunity for Microsoft service providers wanting to exploit the convergence of telephony and IT.”

While at FastLane Technologies, Suter led the development of the company’s Microsoft alignment strategy and helped to establish its leadership position within the Windows Server and Active Directory groups. He successfully negotiated a technology licensing deal with Microsoft for Novell Netware to Windows migration tools, a Premium Support Services agreement, as well as worked within Microsoft’s own IT group on migration, deployment and management challenges related to the move of Windows Server into the enterprise.

Additional executive developments include naming Cheryl Rice, to vice president of marketing communications, and Nick Matejuk, to vice president Microsoft strategic alliance.

“The appointment of Cheryl Rice and Nick Matejuk to these key positions will allow Objectworld to accelerate its Microsoft alignment strategy,” commented Suter. “Each is a true high-tech professional, and understands what it means to partner with a company like Microsoft, especially where the rubber hits the road, at the district level.”

As vice president, marketing communications, Rice will oversee all aspects of Objectworld’s corporate and marketing program and communication activities. Rice brings 20 years of experience to Objectworld in the direction and management of marketing communications, including over four years experience with the development of Microsoft related messaging and programs. Most recently, Rice was responsible for directing marketing communications and programs for N-able Technologies, where she played a critical role in the company’s successful efforts to develop an indirect sales strategy to address the SMB market.

Objectworld’s former vice president of sales and marketing, Nick Matejuk, will take on the role of vice president Microsoft strategic alliance. With more than 20 years of sales, marketing and management experience in the consulting and technology industries, Matejuk will be responsible for all aspects of managing the company’s activities with Microsoft and in ensuring that the company is aligned within the districts, with various product groups and upcoming product launches in 2008.