Objectworld enables VARs to bring CEBP to the SMB market

OTTAWA, CANADA: Objectworld Communications Corp., provider of unified communications (UC) and communications-enabled business process (CEBP) software solutions for small and medium-sized businesses (SMBs) with Microsoft Windows platforms, has announced a revised product portfolio comprised of three distinctive and competitively priced offerings.

Objectworld's product line now includes Objectworld UC Server Standard Edition (formerly Call Attendant Office), Objectworld UC Server SIP Edition and Objectworld UC Server CEBP Edition.

The offerings provide VARs with a set of new business opportunities to provide UC, end-to-end VoIP, and a set of high-value services that integrate business communications, business processes and corporate data that enable competitive advantage for their customers.

Objectworld UC Server CEBP Edition, a Windows-based service creation environment, opens up significant new revenue opportunities for VARs. The product is ideal for VARs that want to build communications-enabled applications for customers with an existing PBX. VARs can develop applications that provide information, such as account services, out-dialing capabilities and more, all delivered over the phone. This allows customers to drive workforce productivity and organizational responsiveness.

"The opportunities are endless with Objectworld's UC Server offerings," said Omar Armenteros, president of Gisnet, Inc., and an Objectworld reseller. "Our customers have a number of different problems they want to solve when they come to us. Some want a transition to VoIP, some want to take advantage of UC without ripping and replacing their PBX, some want to connect corporate data to customers over the phone, and some want to do a combination. "

The new product portfolio helps us address those needs cost-effectively for our customers and provides us with greater opportunities to offer many new UC solutions to help our customers with productivity and customer retention, he added.

For SMB customers with an existing PBX that want the benefits of UC and CEBP, Objectworld UC Server Standard Edition allows VARs to offer feature-rich, software-only and Windows-based unified communications to customers with an existing PBX. For those looking for a transition to VoIP and avoid purchasing an expensive convergence solution altogether, Objectworld UC Server SIP Edition provides all of those benefits of UC and CEBP with feature-rich, software-only and Windows-based VoIP.

"With all of the buzz around UC today, SMBs face the daunting task of making the right choice," said Martin Suter, president of Objectworld. "The Objectworld UC Server family of products, coupled with new sales tools, will enable VARs to elevate the discussion and create competitive advantage and efficiencies for their SMB customers."