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Now build your own PC for Rs 16,990

Intel is enabling its 20,000 strong systems builder channel that it calls Intel Technology Partners (ITPs) to develop PCs and AIOs, which will be available for Rs 16,990

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Sonal Desai
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Rajiv Bhalla Intel e

MUMBAI, INDIA: Intel is taking the GoI’s Make in India campaign rather seriously.

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It is now enabling its 20,000 strong systems builder channel that it calls Intel Technology Partners (ITPs) to develop PCs and AIOs, which will be available for Rs 16,990.

For this endeavor, Intel will continue to work with local OEMs, ODMs and the ecosystem to bring relevant technology to the market across price points contribute to the Government’s Make in India vision.

The company has also launched a social media campaign #MyPcMyPride, through which it wants to illustrate how today’s systems when compared to desktops from just five years ago, introduce a whole new computing experience with the help of better graphics, superior audio and higher power efficiency at affordable price points.

“Intel is committed towards aiding the Digital India vision by bringing the best computing experiences to consumers. We are working with our OEM and ODM partners to grow desktop adoption in India, while driving technology transitions and form factor innovations in the form of NUCs, custom built PCs and AIOs.  By offering the right mix of flexibility and choice to consumers for their computing needs, Intel and our channel partners are bringing in the right value proposition to PC users,” said Rajiv Bhalla, Director, Sales and Marketing, South Asia, Intel Technology India.

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