North America IT outlook better than Europe

US: The IT spending outlook for North America is more bullish than it is for Europe: 60 per cent of organizations expect IT budgets to improve in 2010, says a report by Research and Markets. It adds that the three fundamental trends underpinning IT investment in 2010 are: cost cutting, doing more with less and working smarter.

Other findings tell that when it comes to Mashups/DIY IT, by 2013, Business Insights estimates that the market for enterprise mashups will be worth $1.74bn, driven by the growing involvement of major software players, evolving market definition and knowledge about mashups, emerging standards, increased uptake of SOA and cloud computing, and the recession.

As to Virtualization, In 2010, virtualization will continue to to extend further into the enterprise with desktop virtualization and application virtualization set for rapid growth. Collaboration-wise, the launch of Google Wave in 2009 could spur the adoption of enterprise collaboration 2.0 platforms and threaten the long-term viability of traditional productivity tools and applications.

This report shows 34 per cent of organizations are increasing their IT budget in 2010 - however, this increase is less than we have seen in previous years. Desktop virtualization will move towards mainstream adoption in 2010, and by 2011 as many as 16 million desktops could be virtualized.

The 'Enterprise Technology Trends in 2010' report entails primary and secondary research into the enterprise IT market. Exclusive research from Business Insights gives insight into enterprise IT budgetary changes in 2010 and the broader business trends underpinning enterprise IT decisions next year, it adds. The remainder of the report examines 10 key industry trends to watch next year. 2010 may not mark a return to the freewheel spending of three to five years ago, but it still promises to be an interesting year for the IT industry.