Nokia set to release two new Lumia smartphones in Jan 2014Author : Sharath Kumar December 20, 2013 0
BANGALORE, INDIA: Nokia India has announcedtwo new Lumia devices, the large screen Nokia Lumia 1320 and the Nokia Lumia 525- a variant of successful Lumia 520 will start selling in the country in the first half of January 2014.
The latest launches follow on the heels of the launch of Nokia Lumia 1520, the first 6″ Lumia smart device and sums up a year that has seen Nokia Lumia grow from strength to strength in the country.
The Nokia Lumia 525 will be available in gloss orange, white, yellow and matte black and with changeable shells in the first week of January 2014 while the Nokia Lumia 1320 will be available in orange, yellow, white, and black, in India from mid-January 2104.
P Balaji, managing director, Nokia India said: “Now more than ever, mobile devices are at the center of consumers’ lives as they look to capture, curate and share experiences on the go. With the Nokia Lumia 1320, our second large screen smart device, we’re delivering industry leading design and imaging innovation to bigger devices at more accessible prices. At the same time, with a device such as the Nokia Lumia 535, we continue to deliver on our promise of taking uncompromised Lumia experiences to more and more people. The quality and value that Nokia products deliver continues to grow as we partner with developers to introduce app experiences that are unique to Lumia and Windows Phone.
“2013 has been a good year for Nokia Lumia in India. We launched 9 new devices in the market this year and clearly, each device has resonated well with consumers. With the launch of the two new in January 2014, we are confident that more and more people will switch to Lumia,” he added
Globally, spurred by Nokia Lumia, WP has been growing its market share consistently. According to IDC, Q3 2013 has validated that Windows Phone has reported a growth of 156% in Q3 2013 and in the same quarter, Nokia has accounted for 93.2% of all the Windows Phone-powered smartphones. Additionally, momentum in the app ecosystem was seen with 266% increase in monthly downloads, 175% increase in paid app revenue since WP8 launch. More popular apps such as Instagram, My Talking Tom and Temple Run 2 have been already to the portfolio of 175000 apps on Windows Phone Store.
Nokia Lumia 1320
The new Nokia Lumia 1320 is aimed at entertainment and productivity, with a six inch screen and the latest software advancements for Windows Phones. A new third column of tiles on the home screen means people can see and do more. Bringing a larger display to the award-winning Lumia design, the new format is coupled with some of the most advanced camera innovations so people can capture and share the world around them.
The Lumia 1320 features many high-end Lumia innovations on a large 6-inch 720p display and extends the Nokia Camera app to another price range. With a range of imaging apps available, the Lumia 1320 comes with the most loved Lumia experiences such as unlimited free streaming of ad-free music and global mapping with Nokia Mix Radio and location services from HERE, so people can experience them at a more accessible price. Additionally, with Microsoft Office built in, documents can be edited and shared easily for maximum productivity.
With the latest apps, the best from Nokia, and the best from Microsoft, people can make the most out of the screen of Lumia 1320.
Nokia Lumia 525: combines style and entertainment with an accessible smartphone price
The Nokia Lumia 525 is Nokia’s affordable Windows Phone 8 smartphone that delivers a rich selection of high end innovations and experiences taken from premium Lumia smartphones. Like any of its high end siblings, the device includes an outstanding imaging experience with a five-megapixel autofocus camera and an advanced imaging application like *Nokia Camera that has popular imaging modes, Pro, Smart, and video into one seamless and fast picture taking experience.
Powered by the latest Nokia Lumia Black version of Windows Phone 8 operating system, this fun and colourful smartphone also offers as maps and navigation from HERE, and free music streaming from Nokia Mix Radio. A four inch super sensitive touchscreen and 1GB RAM completes the highly immersive smartphone entertainment experience.
“The Lumia 525 follows on the heels of its hugely successful predecessor, the Lumia 520, which has been a great success story for our Windows Phone 8 portfolio since its launch earlier this year. The Nokia Lumia 525 will expand our reach, bringing high end Lumia experiences to many more consumers at an affordable price.” said Vipul Mehrotra, Director-Smart Devices, Nokia-IMEA. “With the ability to run the latest apps like Instagram, Vine, and Halo: Spartan Assault, this beautifully designed smartphone is a clear signal that Nokia delivers a better smartphone experience at every price point.”