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Nokia rolls out Xpress Browser for Airtel consumers

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Deepa
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BANGALORE, INDIA: Nokia India and Bharti Airtel launched a customized version of Nokia's Xpress Browser for Airtel consumers on Nokia Series 40 devices, including Nokia Asha smartphones.

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Nokia Xpress Browser enables up to 85 per cent more efficient mobile browsing compared to conventional browsers, to access the internet, says a release.

The customized browser will be rolled out over the coming week and Nokia-Airtel consumers will be automatically upgraded to the new version. The Nokia Xpress Browser works with Nokia Series 40 devices and supports all form factors: full-touch, including the Nokia Asha smartphone family; QWERTY; and non-touch, such as Nokia C3-00, Nokia C2-03 and Nokia X3-02.

"More and more people are experiencing the Internet for the first time and we believe this initiative will further accelerate that. This is a first of its kind partnership for Nokia in India and we are sure that the customized Nokia Xpress Browser for Airtel consumers will provide them with a richer and more immersive mobile browsing experience," said Viral Oza, director Marketing, Nokia India.

In 2012, the number of Nokia Xpress Browser users on Airtel's network quadrupled and average data consumption per user tripled during the same period, adds the release.

"We are witnessing tremendous growth in mobile internet usage in India and are glad to be partnering with Nokia to offer our users a customized and enhanced browsing experience including one-click access to our premium content and services. We believe the superior browsing experience offered by Nokia Xpress Browser will accelerate mobile internet adoption and engagement," said N Rajaram, chief marketing officer, Bharti Airtel.

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