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'Nokia, Microsoft has few short-term options against Apple'

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CIOL Bureau
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BANGALORE, INDIA: Nokia's move to tie- up with software giant Microsoft  to take on biggies in smartphones like Apple and Google has been welcomed by analysts as a 'smart move' made at a time when there are few short-term options.

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According to Tony Cripps, Principal Analyst, Ovum "This is a bold decision by Nokia but absolutely the right one, both for itself and for Microsoft given the drastically changed landscape for smartphones in the past couple of years. There were few short term options available to the company to help it get back on terms with Apple and especially the Android masses, which in 2011 look set to overtake Nokia in terms of smartphone shipments, bringing with it the full wrath of the investor community."

Also read: Google topples Nokia from smartphones top spot

Adam Leach, Principal Analyst, Ovum said "It’s ironic that the sole purpose of Symbian was to stop Microsoft from repeating their domination of the PC market in handsets. Nokia now has the opportunity to cast itself in the role that Intel has taken in the Windows PC market as a mutually beneficial, symbiotic marriage between equals rather than as simply a box shifter. However, there remains a danger that Nokia could end up as merely a vehicle for Microsoft and services should it fail to differentiate from other Windows Phone 7 makers such as HTC, Samsung and LG."

Nokia said on Friday it would use Windows Phone as the software platform for its smartphones as part of new chief executive Stephen Elop's overhaul of the world's biggest cellphone.

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