Nokia launches new year 'green' campaign

BANGALORE, INDIA: Nokia India, a provider in mobile communications services, today announced that it would launch its 'Take Back' campaign from January 1.

The campaign, aimed at educating mobile phone users on the importance of recycling eWaste would be rolled out in phases across the country, said a press release.

As a part of this initiative, the company would encourage mobile phone users to dispose their used handsets and accessories regardless of the brand, at any of the recycling bins set up across Nokia Priority Dealers and Nokia Care Centers in Bangalore.

The company would be planting a tree for every handset dropped into these recycling bins and giving out a surprise gift as well. The 'Take Back' campaign aims to increase awareness of the concept of recycling.

D. Shivakumar, VP and managing director, Nokia India, said, "Nokia is a responsible brand and company. We want to contribute positively in every associated community and the issues that concern the community."

"Ecology is one of the biggest concerns and as an Industry leader, Nokia has designed India's first 'Take-Back' program for mobile handsets. This program covers not just Nokia handsets but is open to all mobile phones. That is Nokia's unique contribution," he added.

As part of its campaign, Nokia has laid out a robust recycling infrastructure across the country with over 1300 recycling bins installed at Nokia priority dealers and Nokia care centers nationally, the release added.