NEW DELHI, September 1: Nokia Pvt. Ltd. is planning to bring together
content developers and software developers as part of its initiative to
push mobile computing in the country. Called "Value Added Services
Phone", the initiative aims to make the cellphone a personal
accessory that allows not only voice transmission but also data in both
text and interactive mode. Nokia expects these services to take off in the
country by 2002.
According to Nokia Telecommunications General Manager Sales &
Marketing, South Asia Sanjay Bhasin, "Already there are roughly 1.1
million cell phone subscribers (COAI estimates). Therefore, the issue is
not that of enough users but enough content to pull the users. Mobile
computing in India can succeed only if localized applications are
available." With this in mind, the company has already initiated
discussions with operators in Delhi and Mumbai, who have responded well to
the idea of coming together with the content developers.
In October-November, the company also plans to formally bring together
content developers such as airlines and banks and software developers with
Nokia as the enabler. "We believe in creating markets and believe
that this will push the content part of it to ensure the availability of
the right applications," he explained. The airlines and banks will
provide the information and Nokia the technology. The software developers
will develop interfaces between the content provider and Nokia since the
platforms would be different.