Nokia debuts fashion phones in India

BANGALORE: Nokia has introduced a collection of three trend-inspired mobile phones, the Nokia 7360, Nokia 7370 and Nokia 7380 in India. Each model in the L'Amour Collection offers a mix of contrasts infusing cultural and ethnic influences with luxurious touches of the unexpected. Hints of vintage and craftsmanship, are fused with natural materials, colours and patterns.

Sanjeev Sharma, Managing Director, Nokia Mobile Phones, said "For many consumers, the mobile phone has truly become an extension of their personal style - it is a fashion statement as well as an advanced communications device." Tanja Fisher, Senior Designer and Creative Director for the L'Amour Collection added "Every detail of these products, from the nature-inspired graphics to the velvet-lined pouches, has been carefully considered with the style-conscious individual in mind. We are very confident that consumers who appreciate design and attention to detail will fall in love with the L'Amour Collection."

In the design and development of the L'Amour Collection, Nokia's Design team looked to materials such as amber, ceramic, turquoise, silk and enamel for inspiration. Craft techniques such as enamelling and etching added a creative spark to the graphics, finishes and colours selected for each model in the collection.

The Nokia 7380 which has an etched mirrored surface and discreet keyless dial also includes a 2-megapixel camera and intuitive voice dialing and an MP3 player. The 7370 model is a swivel phone that is available in two colour schemes, coffee brown and warm amber, with each model offering a distinct set of graphics, screensavers and even dedicated camera keys.