Ninety2i licenses Sony DADC eBridge to enable marketers to create crossover physical-to-digital experiences

ARLINGTON HEIGHTS, USA: Chicago-based marketing solution provider Ninety2i, a division of Fusion92, announced that it has become a primary US authorized licensor of Sony DADC's eBridge technologies.

The technology suite consists of eBridge's Arc USB storage device and related eBridge Analytics software that will create a new bridge between the physical and digital worlds for marketers and their customers. With eBridge, marketers can set audiences on a seamless path from awareness to engagement--and ultimately to conversion.

"Sony DADC's eBridge technology suite is one of the most powerful and engaging tools for leading audiences from the physical to the interactive digital realm," said Matt Murphy, Ninety2i president and CEO. "Ninety2i is fortunate to become a primary U.S. authorized licensor for this technology. We're confident eBridge will open doors for us as well as for our clients, which is why we plan to market eBridge aggressively in the coming months."

eBridge's USB-based patented technology can be packaged within direct mailers, inserts, product packaging and other printed items to deliver high-quality video, audio, applications, documents or files directly into the hands of targeted audiences.

Once connected through the USB port of any computer, eBridge automatically and intelligently connects users with a desired URL or destination. Through rich-media content engagements and personalized landing pages, consumers are able to enjoy deeper brand experiences.