HP to expand its retail footprint

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HP to expand its retail footprint

South Indian customers are more interested in experiencing the product they use, says Rajiev Grover

Thursday, July 19, 2007

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BANGALORE, INDIA: Hewlett-Packard India has said it is targeting the south Indian market, as the customers there are more interested in experiencing the product they use.

"The south India market is important for us. The company is targeting the south Indian customers as they are more interested in experiencing the product they use," Rajiev Grover, head consumer products, Personal Systems Group, HP India, told a press conference here while showcasing the company's 'Irresistible OOMPH' of product range, launched last month in India.

HP had launched four products in this range. The products included the HP TouchSmart, a 20-inch-screen entertainment notebook called the Dragon, the HP iPAQ 512 Voice Messenger and the Slimline S3000 series PC.

Speaking about firm's 'Go-to-Market' strategy, Grover said that the company plans to expand its retail footprint across 500 cities and expand the retail partner network to over 2000 by the end of the current financial year.

"TouchSmart and Dragon are targeted and available in the Class A cities, where as the Slimline and iPAQ are available in all the 500 cities," he said.

On the iPAQ market, Grover said that iPAQ is a new category for the company. HP expects the huge mobile market would help it to increase revenues.

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