New NGO DNA to support Internet domain name industry

By : |October 30, 2013 0

WAKEFIELD, USA: As the Internet faces a historic transformation with hundreds of new domain names coming online, an international nonprofit organization has been created to promote the interests of the domain name industry by advocating the use, adoption, and expansion of domain names as the primary tool for users to navigate the Internet.

The Domain Name Association (DNA), launched today by companies active in the Internet sector, will educate Internet users around the world about the benefits of domain names, with a specific focus on the imminent introduction of new Top-Level Domains which will revolutionize the way we navigate the Internet.

The DNA will develop educational resources and campaigns to prepare users for these changes and support the success of the new domains, said a press release.

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Membership is open to organizations involved in all aspects of managing domain names, including domain name registries, registrars, resellers, and registry service providers.

The release further added that the DNA aims to play a key role in helping individuals, businesses, and public-benefit organizations understand the benefits and take advantage of the upcoming expansion of Internet domains.

“The domain name industry sorely lacks a vocal advocacy body that is prepared to fight for our commercial interests, and this is the gap the Domain Name Association is going to fill as the first-ever domain name industry trade group,” said Adrian Kinderis, chair of the Interim Board of the DNA.

“As such, we are ideally placed to help Internet users learn about the upcoming new Top-Level Domains and to help them navigate the changing Internet landscape. We will also work to build trust, exchange ideas, educate, and raise awareness of domain related issues within the industry, and we invite all stakeholders in the domain name industry to join the DNA and work together in support of our shared objectives,” he added.

The DNA’s first priority will be to educate Internet users around the world about new Top-Level Domains. Many Internet users are unaware that these changes are coming and they may be confused when they first arrive.

Members can also leverage the DNA’s marketing and education programs in their own activities, and they will receive exclusive information via newsletters and bulletins, as well as access to research results, the release added.

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