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Nearly 90 percent of very small businesses are on social media

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Soma Tah
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BURLINGTON, USA: Endurance International Group, the provider of cloud-based platform solutions designed to help small and medium-sized businesses succeed online, has released findings from its Very Small Business (VSB) Exploration. 596 VSB subscribers within the total Endurance subscriber base completed the survey.

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  • Nearly 90 percent of VSB survey participants currently have a social media presence on at least one social media platform (like Facebook, Twitter, Instagram or Google+), yet most do not have an established social media strategy.
  • 71 percent of respondents acknowledged that when it comes to social media, "we don't have a plan, we just publish when we feel like it" was either "somewhat true" or "very true" for their company, and one third of respondents admitted that they do not have a defined brand or company profile and they are not sure how to ‘behave' on social media.

Click here to view the infographic.

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Michael Kesselman, EVP, Innovation and Strategy at Endurance, says, "This latest study illustrates there are opportunities for VSBs to better embrace their social media presence by revisiting how, when, and why they interact with their customers in these channels. Over a third of our respondents admitted that they do not solicit interactive engagement with followers and they do not regularly create and publish news. But, over half of those we surveyed expressed an interest in learning best practices - so it's not that they don't want to, they just don't know how."

The survey also asked about areas VSB owners would like to learn more about. Platforms surveyed VSBs most want to learn about include Instagram (25 percent), Twitter (25 percent), and Google+ (24 percent).

Other areas of interest for VSB owners include getting more likes or followers (64 percent), sharing promotional ideas with followers (43 percent), writing relevant content (42 percent) and curating relevant content to publish on social media (35 percent).