Nasscom to promote product ecosystem

BANGALORE, INDIA: If you are one of among those who is in look out to 'Build, sustain and scale up product ecosystem', then the NASSCOM (National Association of Software and Services Companies) Product Conclave & Expo 2009, is the right place for you to be at on October 27 and 28.

To be held in the city, the conclave is an exclusive platform focused on buoyant product ecosystem in India.

It renders an  opportunity for Indian and international product companies to showcase and promote their product offerings, get visibility into the marketplace and network with over 700 decision makers in the community.

A sneak peak into what the conclave has in store for you.

Building the product:

An effective go-to-market strategy, so as to help scaling up operations, has always been one of the biggest challenges for the IT fraternity and here we bring sessions designed to address:

How to create a competitive advantage and positioning your brand to capture the consumer’s mind-share.

Focus on the 3A’s of Marketing and Branding strategy – Assess, Approach & Achieve – especially for start-ups who may not have substantial ad budgets, during the early stages of the product life cycle.

How does one strategise on maximising the reach and influence of various channel partners like system integrators, who play a rather critical role in the entire value chain.

Building, leveraging and sustaining a sound ecosystem which is conducive for product development.

The entire funding issue – When to move away from bootstrapping to VC funding and strike that fine balance between cash & control.

On building organisation:

How does a start up establish “employee connect” which is vital to product development often involving disruptive innovation. Re kindling that entrepreneurial spirit amongst employees, so to speak.

How does one build and nurture talent within the system, which will yield results at a much later date.

Identifying “Krishnas” and ”Arjunas” within organisations and bringing them together. How does one select an advisory based on a sound and transparent mentorship culture.

So get all your questions answered at the conclave.

The stage is set and the City of Gardens beckons you. So block your dates and get set to go. But, before that, register so as not to let go the early bid discounts.