NanoTech highlights fast, economic 4K content conversion at AFM

By : |November 9, 2013 0

SANTA MONICA, USA: NanoTech Entertainment Inc. reported the overwhelming success of its 35mm film conversion and 4K streaming demonstrations at The American Film Market (AFM) held in Santa Monica, CA November 6-13.

With the technologies, media and entertainment organizations can cost-effectively upgrade their vast libraries of standard and HD content to a resolution that is four times greater than full HD and can stream their films to the growing volume of 4K UHD TV set owners.

4K Studios, which made its debut at AFM, is a NanoTech subsidiary based in San Francisco. Using proprietary processes, the multi-million dollar facility focuses on the creation of original content shot and mastered in 4K Ultra Hi-Definition as well as the conversion of existing media into 4K digital content with a quality that cannot be matched by 2K and full HD.

For the AFM demonstrations, 4K Studios converted David Pomes’ 2009 movie, Cook County, into 4K UltraHD and streamed the film through NanoTech Entertainment’s breakthrough Nuvola NP-H1 4K UltraHD media streaming player.

“Industry professionals who viewed the film were not only amazed at the incredible detail and sense of depth they were experiencing, they were surprised that the NanoTech technologies are available now,” said NanoTech Entertainment VP of Product Development Alex “Lx” Rudis. “Analysts are predicting robust sales for 4K TVs, but we all know from our experience with HD and 3D that sales will be driven by content availability.”

Futuresource, a specialist in tracking the distribution of entertainment to consumers, expects most global TV brands to launch a range of 4KTVs by the end of this year, with North America expected to be a key market due to the strong consumer appetite for large screens. With TV replacement cycles now at six to eight years, the market potential is there because consumers are ready to replace their early HD screens.

Dataxis, a global business intelligence firm that specializes in the telecom, TV and media businesses, estimates there will be 2.2 million 4K TV households at the end of 2013, rising to 66.2 million by end-2018.

NanoTech’s Nuvola NP-H1 is a commercial-grade, plug-and-play 4K UltraHD media streaming player that will enable media and entertainment orgs to fill the need for 4K content and drive the demand for 4K devices. The player connects to 4K displays using an HDMI 1.4 output port that supports 5.1 channel audio through the HDMI cable. Designed for tough environments that require 24/7 operation, the NP-H1 is housed in a rugged aluminum case. Optional SSD drive support provides the highest 4K performance.

4K Studio’s basic service includes a two-hour film scan, digital ICE correction, an audio sync file and hard drive delivered in Quicktime ProRes 4444 .MOV file for $9,995. Additional services are available for noise removal, color and brightness correction and multi-resolution .MP4 files compatible with every device on the market.

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