Nanopoint changes name to Abertek

MUMBAI: Nanopoint Technology Inc., a manufacturer of high end power supply units, mobile and data storage enclosures, PC accessories and peripherals, today announced the change in the name of the company to “Abertek Company Limited”. The company will officially close operations as Nanopoint Technologies and start a new company by the new name. The decision has been taken with the mutual consent of all stakeholders. The company started its operations as Abertek Company Limited from Feb. 01, 2009.

In India Abertek will begin operation with renewed focus on marketing multiple brands, TAGAN, SilverPower for power supply, A+Case for PC Chasis, Key Sonic for HD and ICYBOX for storage solutions in India. The new company plans to tap the entry to middle segment with their new products that offer the best balance between performance and price. Going forward the company plans to get into the main stream markets and deliver the brand image of “Super Stable and Reliable". The company also plans to form alliances for bundling of products, thereby bringing additional benefits for the endusers.

“We are now a new company and as Abertek Company Limited our commitments to our customers has not changed. The relationship that we have formed with our customers over the years is our asset and we will continue to nurture them as we go forward. Last year we were very successful in building the brand in the enthusiastic gaming group. In 2009 we will continue to bring valuable and qualified products in the market and build more marketing activities with channels and users to gather more TAGAN fans and clubs”, said Vincent Chen, General manager of Abertek Company Limited.

The management of the company remains the same as before, however there has been an internal restructuring. The new company will have sepcialists dedicated for each department such as Product Management, Sales & Marketing (S&M) and Finance departments. The product department will further be headed by two specialists who will look after the operations of product development and domestic sales seperately. The international markets will be taken care of by the Overseas Sales department under S&M along with customer service.