Mumbai angels, individual investors invest in Klip.in

MUMBAI, INDIA: Angel investors associated with VentureNursery, India's first angel-backed start-up accelerator, members of Mumbai Angels and a host of individual angels from India and abroad made an additional investment in Klip.in, one of India's first Social Commerce (S-Commerce) product companies.

Keen interest in Klip.in's business model as well as its founding team led to an almost simultaneous investment from three different groups of investors. This makes Klip, a Season-2 graduate from VentureNursery, the first Indian social curation company in which angels have invested. Usually, angel groups and individual investors look for proof of performance before committing the next tranche of funding.

Klip is one of the first S-Commerce company in India, an idea it conceptualized in 2011. Klip solves the product discovery issues of online shopping by adding a social layer based not only on preferences of friends, but also interest and taste of users, a critical aspect of fashion and lifestyle products.

Klip takes a broader view of S-Commerce as e-Commerce enabled by people and not just restricted to sharing of product information on social networks or group buying. It helps users discover unique and interesting lifestyle products from across the web by aggregating and curating them based on the users social connections and interest graph. Klip, part of VentureNursery's acceleration program -- Season 2 -- graduated in April 2013.