MSI ties up with staples, extends retail reach

MUMBAI, INDIA: Micro Star International (MSI) today announced that it is further enhancing its retail presence; the company has tied up with Staples for its newly launched F series of notebooks. Starting September end, the F Series range of MSI lap-tops will be retailed by Staples through its retail stores across 4 cities Bangalore, Mumbai, Pune and Noida.

Staples is steadfast to making it easy for their customers to buy a wide range of products in technology, office supplies, tech and print services.

This year MSI has been focusing on increased customer contact.  It maybe recalled that MSI had announced a tie-up with Croma, Reliance Digital and Big Bazaar earlier this year. It also undertook 6 cities MSI Yatra, a consumer education programme aimed at giving potential customers a hands-on experience of its wide range of lap-tops and netbooks, said a press release.

MSI hopes to reach out to the high-profile customer base of Staples with its F-Series notebooks.  Staples would be setting up special MSI displays across its stores in major metros.

Moreover customers will be able to browse and access detailed product literature, while trained personnel will on hand to explain product features and help customers before making their purchase decision.

“Staples stores are also frequented by high-income customers who are used to dealing with the best. It is an ideal outlet for the F-Series, which has been specially designed keeping in mind the high-style and features demand of this segment,” said Tony Yang, MD of MSI India

“With MSI products in our product portfolio we aim to put forward to our customers advancement to newer trends in technology. Staples is committed to offer its customers wide range of product options at each level across multiple tech categories and price points” said a Staples spokesperson.

MSI has introduced, for the first time in India, the Wi-Di in the F-Series, this enable wire-less display from the lap top on to on to the television sets. The F Series incorporates four models - FX400, FX600, FX700, and FR600 which are equipped with power-sipping, high performance Intel Core i5 processor with Intel Turbo Boost and Intel Hyper-Threading technologies, the release added.