Mphasis unveils a refreshed brand identity

BANGALORE, INDIA: Mphasis today unveiled its new corporate brand including a vibrant new logo that reflects the company's successful evolution into a highly differentiated, customer-centric company.

Over the past three years, Mphasis laid the foundation to be a specialized partner of choice. This includes focus on a specific set of customers and an integrated services structure. As an outcome of the transformation, the new Mphasis brand represents innovation, imagination and unlimited possibilities through specialized processes and products.

"We are launching a new Mphasis that will leverage our transformation journey and deliver cutting edge solutions in emerging areas such as Digital Market place." said Ganesh Ayyar, CEO, Mphasis.

"The IT Services market of the future will be radically different; success would require intense customer focus, specialization, co-creation, superior human capital and IP. In years to come, IT Services as a standalone business may cease to exist. We will see emergence of ‘IT Services Inside' and ‘Business Transaction as a Service' model becoming mainstream." he added.

Over the past year, Mphasis has made significant investments in Mobility, Wearable Computing, Customer Insight Management, High Performance Skin, among others. Last year, Mphasis introduced Billing as a Service to Insurance companies and Mortgage Risk and Compliance Services as part of ‘XaaS' model.

The refreshed brand identity speaks about the new vision, i.e., "Redefining the paradigm for business success together".

Redefining the paradigm: Futuristic, continually innovating to define the next wave.

Business Success: Business Success is a holistic term - Includes goals, leadership, and return on investment.

Together: Refers to competitive advantage through collaboration with customers, partners and employees.