Mphasis brings HyperGraf to generate actionable insights in omni-channel environment

BANGALORE, INDIA: Mphasis Next Labs has brought ‘HyperGraf’- an omni-channel digital 360 degree solution that that transforms enterprise decision making by providing comprehensive, accurate, real-time and actionable customer engagement insights across millions of data points spread over multiple customer engagement channels.

Mphasis Next Labs is a strategic initiative by Mphasis to research and innovate on emergent and future paradigms centered around customer co-creation. It focuses on effectively leveraging innovations in business and technology to drive creative disruptions in short bursts with low gestation and go-to-market time.

HyperGraf is a big data complex event processing engine which enables enterprises to innovate and make strategic decisions by analyzing content, collaboration and commerce networks. It generates actionable insights by correlating slivers of multi-structured customer data from diverse interaction channels and builds a single view of the customer with recommendations specific to the channels of interaction.

The underlying analytics behind HyperGraf is based on Social Network Analysis, Machine Learning, Predictive Analytics, Streaming data analytics, Multi-structured data analytics, Natural language processing, Discourse analysis, Pattern recognition and Bayesian inference.

“HyperGraf removes ‘gut-feel’ in enterprise decision making and facilitates innovation driven integrated digital customer insights, identifies comprehensive, accurate, real-time and actionable customer leads from diverse channels and facilitates the creation of engaging experiences across multiple customer touch points through higher relevance, convenience and responsiveness,” said Dr. Jai Ganesh, Vice President & Head at Mphasis Next Labs.

“Mphasis Next Labs brings together a multi-disciplinary team of experts in Computer Science, Mathematics, Statistics, Operations Research, Behavioral Sciences and Business to research, ideate, innovate and co-create IP with our customers. The team creates solutions and service offerings in emerging technologies like Digital and IoT for our customers in Mphasis’ areas of focus,” said Gopinathan Padmanabhan, President - Global Delivery and HP Channel Sales.

HyperGraf is cloud based, incorporates in-depth domain expertise, is flexible, customizable and requires no upfront investments.