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Motorola’s radio products hit market

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CIOL Bureau
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NEW DELHI: Motorola's Commercial, Government, and Industrial Solutions Sector

(CGISS) unveiled a new range of radio transceivers which has been developed

based on extensive survey of customer feedback. These include GP 328 and GP 338

professional radios, MTX 900 and MTX 960 in the trunked system radio series and

GM 950E and GM 950+ in the GM series mobile radios. Some of the new features

incorporated in the transceivers include emergency alarm, voice selective

calling, tone tagging, etc. The products conform to exacting military standards

for rain, dust, humidity, extreme temperature, radiation, etc. and are backed by

a two-year warranty for the radios and a one-year warranty for external

accessories.

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Motorola has identified two-way radios as a high growth segment in the Indian

market. It claims that as a market leader, it has taken the initiative in

expanding the market in this segment. This is being achieved through a

three-pronged strategy, aimed at increasing its penetration in the existing

market base, increasing its adoption rate by creating new markets, and moving

the larger users up the value chain with integrated systems solutions.

Currently, the company caters mostly to the needs of the government sector

and the defense establishments. Motorola has now begun concentrating on

expanding its presence to large campuses including telcos, manufacturing units,

and utility sectors.

Speaking at the launch, Aktar Thaker, Director of Distribution, South Asia,

Motorola, CGISS, said, "This extensively researched range is sure to

redefine the standards of land mobile industry in India. We became the market

leader in just over two years. Last year, we conducted a survey to ascertain the

market needs. Our respondents felt their operations had become more complex and

the launch of this range of products is Motorola's response to the needs of the

changing times."

The products are variously priced in the range of Rs 16,000 to Rs 17,500,

depending on the kind of accessories that go with the systems.

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