Motorola rolls out 3 new cell phones

BANGALORE: Motorola has introduced three new handsets — C330, E360 and T720 in India, priced at Rs 9,495, Rs.12,995 and Rs 17,995, respectively. The three new handsets further empower Motorola’s recently launched marketing theme - ‘MotoRising’, aimed at personalizing the Motorola brand and growing its marketshare in India. While the C330 is India’s first handset with three customizable body shape options, the T720 and E360 are its models with color displays.

Motorola recently introduced MotoRising, its new marketing theme in India and launched the V70, V60 and V66 models, which integrated the new theme in them. Both the theme and products have received a tremendous response.

"The Indian handset market is growing at a CAGR of over 60 percent making it among the fastest growing markets in the world. Motorola has sets its target on growing faster than the market," said Motorola India PCS, Country Operations Manager, Narendra Nayak. "The launch of C330 in India is central to Motorola’s strategy of growing its market share in India. The C330 is economically priced to tap the sub Rs 10,000 category, which accounts for over 60 percent of the handset sales in India. It offers a strong value proposition by combining functional features, style and technology in one handset promising to enhance the overall experience of the maturing Indian consumer."

The C330, a small and compact handset packs style, entertainment, productivity and overall experience — the hallmarks of consumer preference and Motorola’s renewed focus in one at an affordable price. On the personalization and entertainment front, the C330 features include three free customizable front and back exterior covers that change the shape of the phone completely.

Enhanced Messaging Services (EMS), downloadable "themes" of screensavers, wallpaper, icons and ringtones and the ability to compose one-of-a kind "ring tunes", voice recognition, iTAP predictive text entry, incoming call profiling, games are some of the highlighting features among others. It also has a polyphonic speaker, which presents richer more exciting sound for the ringtones and games. On the technology front, the C330 has a WAP browser and is GPRS enabled.

The T720 is a vibrant 4,096 color icon-driven display opens the door to a host of timesaving and fun technology features including always-on high-speed Internet access available via GPRS technology and Java functionality for adding customized applications and games. Other features include External LCD display, EMS, customizable four way navigation key, downloadable wallpapers, screensavers, ringtones, games and applications, dual language support, polyphonic ringtones, personal information manager, FM stereo, voice recorder and voice activated dialing among others.

The E360 is also a 4,096 color display with Enhanced Messaging options — EMS, cell broadcast, group SMS, chat and iTAP predictive text entry, downloadable - banner, screen savers, wallpapers and ringtones, customizable caller group and ringer profiles, games and polyphonic speaker for enriched sound and gaming experience. The dual band handset is WAP and GPRS enabled.