More Small Businesses eye Social Media for Benefits

BANGALORE, INDIA:

More Small Businesses Extol the Benefits of Social MediaThe vast majority of small-business owners are discovering that social media doesn't have to be painful. And as a result, those entrepreneurs who are choosing to take advantage of social channels say they're reaping huge rewards besides being able to commune with customers, according to a new report.

Also read: Union Cabinet to discuss new FDI proposal 

The Fall 2011 Attitudes and Outlook Survey from email marketing firm Constant Contact, shows that small businesses are wising up to their customers' desire for engagement. And they're responding to that desire by actively "listening" to their clients -- on Facebook, Twitter, LinkedIn and company web sites.

Here are three benefits business owners cite from their use of social media:

• Cost savings

• Ease of use

• Improved efficiency

For more visit www.entrepreneur.com