Mobile users spurring OLX growth in India

BANGALORE, INDIA: The online classifieds platform and marketplace for used goods, OLX,  announced today that it generates more than 11 billion monthly page views – around 360 million page views each day. Of these 11 billion monthly page views, 1.5 billion monthly page views are generated from India. These significant milestones follow OLX’s summer 2014 expansion into eleven new countries across Southeast Asia and Europe.

Mobile users have fueled a significant portion of OLX’s growth since its launch in 2006, particularly in major emerging markets like Brazil and India, where mobile adoption continues to swell. OLX invested early and heavily in mobile, building a highly rated app (4.2 stars in the Google Play store) and launching on all operating systems. The OLX mobile app has been downloaded over 35 million times worldwide and ranks as the #1 or #2 e-commerce app in the Google Play store in many markets.

Within the OLX portfolio of sites, OLX India has been a standout showing phenomenal growth and reinstating its position as the number one classifieds of India. It is the number one mobile classifieds of India – almost 3 times more than the number #2 player in downloads and traffic. The traffic has grown 150 times in the last 3.5 years.

Amarjit Batra, CEO, OLX India said, “OLX India has also pioneered Mobile classifieds not only in India, but globally, and with 80% of our traffic now coming from mobile, we are on the verge of becoming a mobile only company. Our traffic has grown 150X to 1.5 Billion monthly Page Views in the last 3 1/2 years, and 90% of these are coming from our core C2C categories of Used Mobile & Electronics, Used Home and Household Goods, and Used Cars & Bikes. This would peg us at about 80% market share in the C2C trade in India.”

As part of an ongoing initiative to transform OLX into the world’s largest consumer-to-consumer (C2C) marketplace, OLX’s parent company, Naspers, recently consolidated its online classified services in Switzerland, the Philippines, Thailand, Poland, Hungary, Bulgaria, Romania, Ukraine, Belarus, Kazakhstan and Indonesia, and re-branded them to OLX. In a late 2013 report, Morgan Stanley called OLX the “undisputed leader in India” and “market leader in Brazil,” adding that the company is “rapidly pulling away from the intense competition.”