Mobile shopping app launched

NEW DELHI, INDIA: The Aditya Birla Group launched a new app for its online fashion store – Abof (all about fashion) to tap in the e-commerce boom.

The portal is a one-stop shop for apparels, footwear and accessories targeted at millennials.

Built for the fashion conscious generation this simple yet smooth interface ensures hassle free navigation for its users. Abof also provides the latest cues on celebrity fashion trends, personalized fashion tips and the trendiest styles in vogue.

India’s smart phone user base is expected to grow to more than 650 million in the next four years and companies are lining up to grab a chunk of this action.

The mobile shopping app is available for download from Google Play store.