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Follow UsPARIS: Cegedim Relationship Management announced that Ferring Italy SpA has deployed the customer relationship management (CRM) solution, Mobile Intelligence, for their Key Account Management (KAM) and Specialty Sales teams. Ferring Italy SpA, a subsidiary of Ferring Group, is a research-driven biopharmaceutical company devoted to developing and commercializing an expansive spectrum of innovative therapies.
As a press note added, with a portfolio that includes leading reproductive health, urology, gastroenterology, endocrinology and osteoarthritis products, Ferring sales reps must successfully connect with a complex matrix of targets. Thus, enriching KAM and Specialty teams through mobile-optimized CRM is critical to maximizing their commercial effectiveness.
Mobile Intelligence is said to enable Ferring to tailor and manage their CRM to their exact requirements through flexible system architecture and robust configuration tools. "The solution delivers flexibility through seamless integration with other systems; and the ability to rapidly adapt to new strategies by adding or enhancing functionalities and visualizations. Furthering their system agility, cloud-based technology empowers Ferring to maintain greater control over configuration, deployment and cost, in order to stay well ahead of market shifts in Europe."
"We have reinvigorated our commercial operations with the CRM suite from Cegedim Relationship Management, who has cultivated an enduring relationship with our company through other proven solutions," said Simone Giuliani, Sales and Marketing Director, Ferring Italy SpA. "Cegedim represents our partner of choice for CRM due to their industry-proven expertise and value-creating technology, which allows us to better navigate the Italian Life Sciences market."
As part of their comprehensive mobile CRM deployment, Ferring Italy has also deployed Cegedim Relationship Management's OneKey, the healthcare professional database; as well as Help Desk, Asset Management and Professional Services.