Mobile app and mobile versions require a different thinking and approach

BANGALORE, INDIA:

Mobile app and mobile versions require a different thinking and approach. It is important to map the business, process and people and think how mobility could be used to bring benefits

Excerpts by Prakash Sreewastav, CEO, Win IT

Mobile Phones have been around for a long time and so has been the capability to consume and exchange data using mobile phones. However, the marriage of the two in a meaningful, engaging and value creating method took the genius of a certain Steve Jobs. One day he will be knighted and we would call him Sir Steve Jobs.

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Widgets and poor experience providing WAP sites failed to provide engagement on mobile devices. In 2009, Apple launched a commercial for the iPhone 3GS and called it “There's an app for that”. It was done to show the world that in two years after the launch of the first iPhone that there is an app for almost everything that one could think of. Almost 3 years have gone by since this commercial was released and the creation and download of mobile apps have continued to steam roll.

But let's say you pick ten of your favourite brands, utilities or companies and see if they have a mobile presence you will conclude that most of them still have not yet adopted mobility. This goes to prove that while there are a plethora of apps, there is still a lot more to come. There are serious reasons why enterprises now have to start “Thinking Mobile”.

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