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MNOs to tap Silent Roamers with Starhome's solution

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Deepa
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BANGALORE, INDIA: Starhome, the provider of solutions to optimize multi-network mobility, announced its new Silent Roamers solution, which will enable operators to identify and approach silent and low usage roamers.

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It is estimated that revenue loss to mobile network operators reached $1.2 billion in 2012 due to silent roamers' lack of phone usage.

Starhome's Silent Roamers solution, based on the Sparx platform, allows operators to identify this segment among their outbound roamers and then reduce their fear of roaming usage in real time by sending the right message, ultimately increasing both customer satisfaction and roaming revenues, says a release.

The Silent Roamers solution receives TAP (Transfer Account Procedure) or NRTRDE (Near Real Time Roaming Data Exchange) files that contain roaming usage information for each subscriber and then processes the information to build silent roamer and low usage segments.

Sparx allows operators to build micro-segmented campaigns tailored for individual subscribers based on their profiles, usage behavior and visit patterns.

"According to Juniper Research, mobile data roaming revenues will grow 21 per cent per year from 2012-2017, to over $35 billion," stated Shlomo Wolfman, COO, Starhome. "By developing solutions such as Silent Roamers and Sparx, we can help our customers re-evaluate their strategies and maximize the potential of their roaming business."

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