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Millennium launches sub Rs 50K laptops

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CIOL Bureau
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NEW DELHI: Millennium Automation and Systems Ltd, a player in the corporate and government sector in Punjab and Himachal Pradesh, has launched its range of laptops for the retail segment. Christened Legend, Torpedo and Thunder and priced between Rs 50,500 to Rs 73,995, the product is aimed at catering to the entire spectrum of the laptop market.







This launch has come in quick succession with the announcement of the company’s manufacturing facilities in Jammu. Millennium MD, Virender Singh, Jawanda said, "launch of laptops signifies our sincere commitment to the IT world that we are in market as a stable contender for the rest of the brands such as HCL and Zenith."

Talking about the future, he said that Millennium plans to become a strong hardware player like Zenith by the end of 2004. "Zenith is present where we are not, but I feel our USP of an international product quality with a great after sales service infrastructure and competitive pricing will bring us good results," he emphasized.







In the first phase, the company has launched its laptops in eastern India and now wants to have extensive marketing regime for the rest of India. "We are planning to have launches in Lucknow, Chandigarh, Delhi, Bangalore and Hyderabad after the successful launch in Kolkata," Jawanda informed.





Elaborating the company’s marketing strategy, he said, "We want to have a multi-pronged approach for the laptops - have intensive channels related activities, roadshows, education programs for the users and loyalty programs for the channels and customers. We have reserved 30 percent to 35 percent of the revenues for the marketing and promotions." The company will target the education segment, government and local corporate for the laptops. To start with, it is targeting at selling 500 laptops by March 2004.





Jawanda said that a key differentiator for his product would be its service. He plans to have a toll free 1600 number for its products and a least possible downtime for the laptops. On the channel front, he has assured a minimum of seven percent of margins on the laptops.





(CyberMedia News Service)



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