Microsoft's CRM quickens lead conversion for housing co.

BANGALORE, INDIA: Provident Housing Ltd., a wholly owned subsidiary of Puravankara Projects Limited, has implemented Microsoft Dynamics CRM to support sales, marketing and customer management functions in.

Provident Housing operates in Ramco ERP and facilities management platforms to oversee its projects and required a solution that not only accelerated and automated the lead generation process but also integrated well with the existing infrastructure and applications as well as to go beyond the statistics of this process to obtain critical customer intelligence.

“We needed a solution that could extract insights from the raw data in real time for our teams to understand customer preferences better. With the existing lead conversion ratio as low as three percent, we wanted to strengthen this core process with a strong and robust software to give us a solution for customer intelligence on preferences, buying pattern and others such qualitative information in addition to the regular statistics," said Jackbastian K. Nazareth, Group CEO, Puravankara Projects Limited.

Provident is now able to manage three times the volume of customers compared to its competition just by implementing Microsoft Dynamics. In fact within a period of six months Provident has captured 50 percent more leads, without any change in the team size or acceleration in marketing campaigns.

The solution was initially deployed for 10 users and was gradually scaled to more than 100 users across pre-sales, sales, post sales and customer care teams. Besides streamlining the lead generation process the solution also addresses inventory management and online bookings with real time data.