BARCELONA: Microsoft launched its new mobile phone operating software on Monday, introducing a range of music, gaming and networking features aimed at expanding its appeal beyond its core business customers.
The overhaul of Microsoft's phone technology, a year later than expected, comes as it hemorrhages market share in the smartphone market, which many see as the key to the future of communication and media.
Microsoft took just an 8.8 percent share of the global smartphone operating systems market last year, according to technology analysis firm Canalys, down from 13.9 percent the year before.
(Reporting by Georgina Prodhan; Editing by Greg Mahlich)