Micromax starts Russia operations

NEW DELHI, INDIA: Micromax announced the launch of its operations in Russia by extending its innovative product portfolio and services to the users in the country.

Micromax has been the clear number two smartphone brand by a distance and number three overall phone brand (smart + feature phones) in India, is now gearing up for Russia.

Micromax would be operating through a partnership with VVP Group, one of the leading distribution houses in Russia. The partnership is a strategic move, which would provide good reach for Micromax in the region with a plan to make Micromax products available across the country, ensuring deeper shelf space and wider outlet spread.

VVP is known for its superior logistics setup, warehouses, retail management system and transportation management systems across the main hubs of Russia which will further help Micromax build its footprint in the country. VVP group will be working with partners in all existing channels including federal and regional chains, operators, consumer electronics shops and computer shops, online and other sales points in the country.

Micromax will be introducing its popular Canvas series of smartphones and Bolt series of smart-feature phones which have been a trendsetter, which have already sold more than 35 million devices across the operating markets for Micromax in the past one year. The company will be launching 14 products in the Russian market in the initial phase, as the brand is already looking at gearing up to be among the Top 4 brands in Russia by the end of 2014.

The company is ready with its service infrastructure across Russia with an aim of having more than 60 operational service centers by end of the month. Micromax will also have its exclusive service centers in strategic cities in Russia as the brand strengthens its presence across the country.