CIOL E-Direct Reach Program is an electronic version of direct mailer concept. It's a perfect vehicle to upgrade, build awareness and promote:
- Product launches
- Special offers
- Add- on features to existing products
Through this program advertisers can inform our subscribers who have opted to get these offers and product information.
Our Community Opt-in Subscribers:
- Enterprise Community - 60,000
- Developer Community - 1,00,000
- Reseller Community - 30,000
- SMB Community - 16,000
- Enthusiast Community - 1,50,000
The benefits of CIOL E-Direct Reach Programs are :
- Direct reach to target audience
- Transferability
- Cost effectiveness
- Response measurability and triggering “call to action”
|
| Sample e-DMs:
|
 |
|
Specification:
- HTML formats should be enclosed for eDMs.
- File size of the HTML can be upto a maximum 16KB.
- Creative for the activity should be given 4 days prior to the actual blast.
- In case of data capture to be done, the collated data will be given on a weekly basis to the client.
- Subject Line and From Name to be given along with the creative.
- Click through URL(where ever applicable) to be given in the htm file.
- Flash animation and Java scripting not accepted.
|
